Sharene Wood
Shara Mchayle
Shara Mchayle
PNB Nation, the streetwear conceived of in 1987 by Roger "Brue" McHayle, James "Bluster" Alicea, Sung Choi, Isaac "West" Rubinstein, "Zulu" Williams, took the "Post No Bills" abbreviation-often seen on New York City buildings and construction sites forbidding the posting of advertisements or any type of signs-and flipped it into phrases like "Proud Nubian Brothers.” As one of the original streetwear brands, PNB Nation’s clothing featured bold imagery and politically conscious messaging. The clothing was a statement, literally. It was here that Shara McHayle planted her roots on the marketing team and rose in the ranks.
When asked about her proudest career moments, she said:
[Also] being the only woman at PNB among five men and working really hard to be seen as a contributor, coming in as an intern, coming out first year as marketing director, [in the] second year taking the brand from $150,000 to $2.1 million as the marketing and sales director, and then being offered partnership by the founders. [Also], we were able to secure a licensing deal with Perry Ellis. They offered me a partnership, equal equity. That was a milestone. And the people knew.