A History of Black Artists Using Performance Attire To Defy Rigid Gender Norms

by Jessica Wilkins

Soul Train performances from the 1970s and 1980s are some of my greatest sources of joy in this chaotic world, for many reasons. First, the funk and soul music from that era reflect the joy of the Black American cultural experience, fusing gospel, R&B, blues and jazz with drums and syncopated beats that make you want to dance. Second, the music transports me back to the Saturday mornings I spent cleaning the house with my family as a kid. Third, I love the haze of the picture quality and the choreography in all of its theatrical synchronized glory. But most of all I love the fashion in the performances, more specifically the way the men used their costumes onstage to defy rigid gender norms.

Gender-bending through fashion is nothing new. The outfits of women like TLC, MC Lyte, Queen Latifah and Aaliyah immediately come to mind. Baggy pants, oversized t-shirts, bandanas and other garments that were seen as traditionally masculine were sported by women in hip-hop who chose to reject clothing expectations dictated by the feminine-masculine binary. Prior to this, Black male singers like Teddy Pendergrass, The Isley Brothers, The Gap Band, Cameo and The Ohio Players also performed in outfits that defied rigid gender norms. The lapels were huge, the colors were poppin’, the necklines were deep V’s, the pants were fitted and flared, midriffs were out and the boots had heels. There was nary a piece of fabric that wasn’t bedazzled, tasseled, or embellished in some manner. 

The reason is because men’s fashion of the 1970s built upon the Peacock Revolution of the 60s, creating space for men to explore a broader definition of masculinity through style. Social changes like second-wave feminism, the Anti-Vietnam and Civil Rights movements, the rise of the Black Panther Party, the first string of gay rights movements and environmentalism, and the ideals and values of the people began to move into a less conservative space. Thus, as did the fashion. Instead of sporting outfits like standard baggy suits in drab colors, men’s style incorporated brighter colors, patterns and textures, longer hair, tall and lean silhouettes and variations on the classic suit. 

The lines between traditional men’s and women’s attire were blurred for everyday people. “Fashion had reached a new level of gender equality, particularly in informal wear,” says Milford-Cottam in “Fashion in the 1970s.” José Criales-Unzueta further supports this point in the piece “What Is Queer Fashion, Anyway?,” noting that “this disruption to traditional clothing items or codes of dressing where queerness is often found in fashion, and it can come from various places.”

Male performers took full advantage of the sartorial freedom afforded to them, hitting the stage in costumes that allowed them to shed the confines of traditionally masculine clothing. Not only were their looks an affirmation of their right to dress freely and without restrictions, but the element of performance also affirmed the right of the many viewers and audience members to do so as well. You need to look no further than the current news cycle to see just how important images on television and onstage are when it comes to shaping the opinions of the world around us.

The Gap Band performed “Outstanding” wearing bright red satin matching pants sets that featured glitter embellished collars and sleeves, rhinestone epaulets, and multi-tiered fringe tassels, topped with glitter rimmed cowboy hats.

Harold Melvin and the Bluenotes performed their 1972 single “I Miss You” wearing purple, blue, pink, and orange color-blocked sets that featured deep v-necklines, various cutouts (one that revealed a single nipple), exposed midriffs, and tuxedo tails with white heeled boots.

In the music video for the 1978 disco/house hit “You Make Me Feel (Mighty Real)” Sylvester begins wearing a black leather jacket, black tunic, and black leather pants, with light makeup and textured hair. The next scene features slicked back hair, a white pants suit, and a light green button down shirt accessorized with bangles and a folding hand fan. These looks are modest in their queerness, but by the third and fourth scene, Sylvester transitions into a full multi colored sequined gown accented by a sequined headwrap and finally a gold sequined look with tightly curled hair and makeup. This openly queer icon’s attire reflected more traditionally feminine wear as the song continued. The more real the object of the song made him feel, the more femme his attire became.

As we moved into the early part of the Reagan Era, the age of excess brought forth power suits with exaggerated shoulder pads, athletic wear as outerwear, preppy fashion inspired by the Ivy League, and goth fashion. Androgyny became a signifier of glam and punk rock, and pop well into the ‘80s. “Both men and women wore clothes inspired by Victorian mourning garb and Bram Stoker’s Dracula and it was not long before this movement took to the streets,” writes Kathryn Hennessy in “Fashion: the ultimate book of costume and style.” 

When Prince and his band the Revolution opened for the Rolling Stones in 1981, he emerged wearing bikini briefs, thigh-high boots, and a sheer jacket. He was booed off the stage twice as the crowd yelled racist and homophobic remarks and threw food at the stage. Instead of retreating to the safety of more masculine performance attire and lyrics, when homosexuality was vilified from a push for conservatism during the Reagan era and the AIDS epidemic, Prince leaned harder into blurring the lines between race, gender, sexuality, and musical genres throughout his entire career.  

Cameo lead singer Larry Blackmon wore a bright red codpiece and thigh-high patent leather boots over a spandex bodysuit in the 1986 video for the hit “Candy.” 

Conversely, Black women R&B singers like Phylis Hyman and Whitney Houston played up the feminine glam in their performance attire. Hyman was known for her extravagant headpieces which complimented cleavage revealing necklines, padded shoulders, and embellished dresses.

In the late 80s hip-hop street fashion like tracksuits, sneakers, distressed and tapered denim, polo shirts, nylon jackets, and gold chains dominated as the rap genre gained popularity. And when some of the women in the genre desired to be taken seriously as MCs who could hang when the man, the fashion matched that of the men. As David Opie notes:

“Not only did it help set them apart aesthetically, but in the patriarchal world of ’90s hip-hop, it also sent out the message that these artists wanted to be taken as seriously as the men. By shifting the focus away from the artists' bodies, streetwear helped female artists gain recognition for their music alone in a systemically sexist and misogynist industry.”

When contemporary artists like Saucy Santana, Lil Nas X, Kid Cudi, Bad Bunny and Lucky Daye perform in gender nonconforming looks, they are not only carrying on the tradition of queering fashion in music, but they are also reflecting a changing society. Moreover, just as generations past responded to imposed ideals of hyper-conservatism, so do today’s artists. Maybe this time around, where we’re more openly discussing gender and identity, today’s artists can help usher in a new era wherein everyone can decide for themselves who they are and how they present themselves.

How HBCU Homecoming Concerts Set The Stage for Stardom

by Flisadam Pointer

Homecoming. By definition, it’s the “instance of returning home.” In the United States, the word represents the longstanding tradition of alumni returning to their high schools or colleges to celebrate. Homecoming week and weekend often find students, educators, and alumni alike participating in parades, attending tailgates, celebrating at parties, and cheering at games. At Historically Black colleges and universities, those events are enhanced by the celebration of school spirit and Blackness that not only plays a part in the enjoyment of the entire celebration but also in the success of an artist’s career: the homecoming concert.

Growing up just outside of New York City had a lot of perks. It’s the number one media market, with dozens of legendary music venues just a short train ride away and three of the most prominent urban radio stations on my dial constantly spinning the most popular acts in rap. 

Whether I was trucking it into the city to sneak into a taping of 106 & Park after school, grabbing student discount tickets to a critically acclaimed musical on Broadway, or attending a special one-night-only concert featuring one of rap’s biggest names, as long as I had the money I could go. As a result, I always knew what was hot.  

When it was time for me to go off to college I eagerly packed up my belongings for the nearly eight-hour drive to Virginia State University (VSU), an HBCU in Petersburg, Virginia. I daydreamed about what the southern live rap music scene had to offer me, hoping it would rival that of my childhood right out of the city. Upon arrival at VSU, I sadly realized the answer was nothing. The school, located 20 or some odd miles outside of the capital, was the complete opposite of the musical environment I had been accustomed to back home. There were no major venues in town and the nearest major city, Richmond, ranked 56th in the media market. rap artists viewed this area as an afterthought when it came to touring. It wasn’t until the whispers about homecoming week began to make their way around campus that I realized my historical Black university had something so much more special to offer me as an avid music lover: the homecoming circuit.

My VSU ID card.

The groundwork had been laid for my magical homecoming experience long before I applied for college. A few months after his performance at Summer Jam in 1995, The Notorious B.I.G. traveled down to Washington, D.C. to perform at Yardfest, the outdoor concert held during Howard University’s homecoming. Alongside him? Foxy Brown, Biz Markie, and Bad Boy label owner and former Howard student Diddy. A few years later Roc-A-Fella descended on the university, with Jay-Z, Memphis Bleek, and Beanie Sigel taking the Yardfest stage to perform some of their biggest hits. In 2001 the Howard homecoming celebration saw the return of Foxy Brown as well as performances from DMX and Capone and Noreaga, and the introduction of a reggae concert headlined by Beanie Man. Big names didn’t just descend on Howard’s homecoming celebration. Schools like Lincoln University in Pennsylvania, for example, saw homecoming performances by big names in rap like Big Daddy Kane, Chill Rob G, EPMD, and De La Soul in the 90s and beyond. Homecoming wasn’t just a place for these artists to perform, it was a place for them to connect with the Black students who contributed to and could further propel them to success.

Before Rolling Loud, Broccoli City, Power 105.1’s Powerhouse, Something in the Water, Roots Picnic, and Day N Vegas, there was only Hot 97’s Summer Jam. Law enforcement's criminalization of rap music effectively made it more difficult for the genre’s newer acts to get booked on a grand scale. From overt harassment of the acts playing large venues seen in tour bus raids which often results in unjust detainment, or enforcing noise ordinances to shorten the length of performers' sets, promoters found-and still do find-themselves walking a financial tightrope. In Mark Anthony Neal’s “What the Music Said: Black Popular Music and Black Public Culture,he notes that “insurance industry had a particularly compelling impact by raising venue insurance rates for hip-hop concerts in relation to the public paranoia associated with hip-hop performances, in effect making the promotion of such events a distinct financial risk.”

As rappers dreamt of the Summer Jam stage, prior to 2013, when non-local acts were granted the opportunity to play Festival Village (the festival’s official pre-show originally founded in 2004), without massive popularity on the artist’s part, playing the main stage was not even an option. This is where the HBCU homecoming circuit comes into play.

With students like myself miles away from home, homecoming week allowed us to learn from all of the unique regional cultures and discover new acts. My first homecoming was in 2010 at the height of hip-hop’s “blog era.” On the concert lineup, names included Big K.R.I.T. and Wale. While both artists already had a few projects under their belt by the time the VSU homecoming concert rolled around, their performances allowed them to “work” their material for the crowd as well perform for an audience that could, and would, further catapult them to success. The following year Wale signed to MMG, and two years after the show K.R.I.T. released his debut studio album, Live from the Underground, which debuted at number five on the Billboard 200 chart. In the years that followed, artists like Rico Nasty and Megan Thee Stallion would hit the VSU homecoming stage to perform, with Rico going on to snag a Forbes 30 under 30 slot and a Gold-certified record, and Meg landing two number-one singles on the US Billboard Hot 100 and three Grammys. 

Here is what a few HBCU alums had to say about their homecoming experiences:

Melody Asherman graduated from Tuskegee University and currently works as a fashion designer. She attended a total of eight homecomings, her favorite years being 2006, 2010, and 2015. “[Homecoming 2006] because that was my first and 2010 [because] I hosted the concert on the yard. Future is one of my favorite rap artists. In 2015, he headlined the convent. His energy is unmatched! He had the entire auditorium on 10! I had to go see him in concert after that!”

Freelance writer Markayla Brooks, a 2020 graduate of Clark Atlanta University (CAU), has attended a total of seven homecomings between her alma mater and neighboring colleges, Spelman and Morehouse. “Homecoming culture is an unmatched experience,” she says. “I always went to the R&B concert for Spelhouse. They had Ella Mai, Jazmine Sullivan, and Jacquees. My HBCU is in Atlanta [so] any celebrity could be on campus any given day. Morehouse had Hump Wednesday [a weekly party hosted around the campus that features games and, at times, music performances], and they had rappers like G Herbo and the Migos.” 

Journalist Ariyana Griffin, also a graduate of CAU, has attended both her school’s homecoming and the Spelhouse activities. Despite the global pandemic being a damper on her college experience Griffin was able to attend a few homecomings, describing them as “similar to a family reunion.” The most memorable homecoming for her was “Clark Atlanta’s in 2022,” which saw appearances from Saucy Santana, Asian Da Brat, G Herbo, and Lil Baby. The official recap video curated by Streetz 94.5 radio personality Fly Guy DC has racked up hundreds of thousands of views on YouTube. She says, “It was one of my best memories, especially being a senior. I really enjoy the concerts because at least at Clark’s, they allow students to perform and open for the celebrities, so it also gives them a major opportunity, and it also opens the student body up to new music from our peers.”

From its birth in 1520 Sedgwick Avenue’s recreation room in 1973 to today’s TikTok trends launching the careers of so many of today’s biggest names and historically Black colleges and universities stamping who the next big live act will be, Black youth have and will forever be the tastemakers of hip-hop music. Just as homecoming is a right of passage for the students, it also serves the same purpose for the current era’s acts. 

A Love Letter to the Cypher

by Tolu Edionwe

Hinge put me on the spot the other day and asked me to describe my ideal celebrity encounter. Without question, I would jump at the chance to gather my favorite emcees in a room for a cypher. André 3000, Queen Latifah, JAY-Z and Smino, to be specific. As a lover and occasional practitioner of freestyle rap myself, the pinnacle of praise is when my performance is used as a jumping off point for a peer’s creative exploration. So when that day comes, I want to cyph with them. To me, they are masters of the craft, and I hope to garner their respect in the same way, as peers in the workroom of rap. It is the cypher that presents a uniquely optimal environment for this type of peer-to-peer art-focused exchange, and in my opinion, is the most ideal performance space that we have today. 

There are a few different theories as to how the term cypher came about; some believe it emerged from the language of the Islam-influenced Five Percent Nation, others believe the encoded meanings in rap lyrics point the origins towards cryptography and the practice of deciphering secret messages. Either way, the term has become intertwined with emceeing and breakdancing, and in today’s day and age is most popularly associated with hip-hop culture. And in B-Boying and Battling in a Global Context: The Discursive Life of Difference in Hip Hop Dance, Imani Kai Johnson describes the cypher as a competitive space that prompts performative duels between individuals or their crews. 

So whether you’re describing rapping or dancing, a cypher in hip-hop is defined as a group of people in a circle improvising and interacting. This last tenet is crucial, with interactivity differentiating a cypher from a regular stage performance. When you go to a concert and watch musicians on an elevated stage, you spectate from a space that is purposely separated from the performers. No matter how close you get to them or how loud the music is, and despite the best of the best crowdwork maneuvers – like bringing an audience member onstage – your role as a concertgoer is ultimately static: you are there to receive the performance. In a cypher however, the existence of the entity itself relies on continuously evolving participation from attendees. The spectator is at once the audience and the performer, transitioning between the two roles throughout. This fluidity binds the spectators into a social contract with each other: they must actively follow the norms of the cypher, or risk complete dissolution of the space.

Start at 1:45:33

Their tasks? To clock the amount of time a rapper gets to spit before someone else grabs the mic. Clock the way people transition from watching and listening to rapping, the volume and energy that commands attention. Clock the content of the lyrics – what is impressive to the crowd? (The mention of current news events, a topic mentioned by the previous speaker, the incorporation of real time details – the weather, the color of another rapper’s sweater, the surprise appearance of a dog in the circle.) 

The cypher participant is made aware of these norms quickly, with the help of audible reinforcements that can be either ad-hoc from the crowd or deliberately structured into the cypher. From the crowd, reactions are instant and loud. Anti-authoritarian sentiments are cheered, interruptions by overintoxicated people who fail to adhere to rhyme or rhythm: booed. 

Legendary Cyphers takes place every Friday night from May to November in Union Square Park in NYC. Each summer since 2013, orators have stepped forward to riff with pretty verbiage and exchange stories with their peers. And so tradition has emerged; whenever people creep too far into the center and space gets tight, a refrain rings out from the founding emcees:

TAKE TWO STEPS BACK AND OPEN UP THE CYPHER!
TAKE TWO STEPS BACK AND OPEN UP THE CYPHER!

Positive reinforcement exists within the LC structure as well, geared less towards the individual and more towards encouraging a spiritually united cypher with a call and response:

THIS IS HOW WE RAPPIN’ AND HOW WE GET IT HYPER//IF YOU DON’T KNOW WHAT THIS IS, IT’S LEGENDARY CYPHERS
FROM, FRONT TO BACK IF YOU LOVIN’ WHERE YOU AT, SAY HELL YEAH (HELL YEAH) 
SIDE TO SIDE IF YOU LOVIN THE VIBE, SAY HELL YEAH (HELL YEAH) 
IF YOU LOVIN THE CYPHER, THEN THROW YO FISTS UP! 
IF YOU LOVIN THE CYPHER, THEN THROW YO FISTS UP!
IF YOU LOVIN THE CYPHER, THEN THROW YO FISTS UP! 
AND SAY HELL YEAH (HELL YEAH)

In these ways, cypher participants are called to actively contribute to the vibe, maintain the physical space, and keep the flow going, all within a cultural syntax specific to the cypher. 

In contrast, proscenium viewing relies on one-way attention, which is distinct from participatory support and psychological safety. As a performer on a stage, one can hope for applause as a sign that the audience is receiving the performance positively, but there is no guarantee that the details in the execution are noted or appreciated. The physical circumstances of the space frame the performer as a spectacle to be marveled at, with a limited amount of feedback gauges available. This leaves a gap for the audience to receive the performance without critical thought or cultural immersion. 

The rapper Aminé responded to the phenomenon of his predominantly white audiences rapping along too readily to his “Caroline” lyrics by substituting the n-word with a deliberate warning. Instead of “killa//... west side n***a”, he reminded the NPR Tiny Desk audience: “killa//...if you ain’t black don’t say it”. Noname has also expressed discomfort with her proscenium experience, famously tweeting her irritation with performing for mostly white crowds whom she strongly suspected didn’t align with her ideological beliefs. Many performing arts creatives have likely experienced similar unease, albeit on a smaller scale. Feedback just hits different when it's from people who see the nuances of the environment, whether it’s other dancers hyping you up at a class, or other musicians “Ow Ow!”-ing you at a jam session. 

For the proscenium performer, there’s little controlling who is in the audience. But the interactivity embedded into the cypher dynamic gives the performer more flexibility. The cypher educates the audience on the appropriate cultural and ideological norms in real time, and encourages assimilation through call and response. This increased trust in the audience’s discernment is topped off by the best perk of all: a fellow rapper jumping in to catch your flow.  It’s the highest of compliments, and the beauty of the cypher. 

Start at 28:50


Cindy Campbell's Back to School Party Birthed Hip-Hop

Cindy Campbell at 1520 Sedgewick Avenue, Photo courtesy of Cindy Campbell via NYMag

by Nadirah Simmons

With its inception coming off of the heels of the civil rights movement, hip-hop emerged as a cultural movement during the 1970s among African American, Caribbean American and Latino American youths residing in the South Bronx in New York City, presenting its four distinct elements-music (oral), turntablism or “DJing” (aural), break dancing (physical) and graffiti art (visual). Widely credited as beginning at DJ Kool Herc’s home in a high-rise apartment at 1520 Sedgwick Avenue, the movement later spread across the entire borough. DJs such as Grand Wizard Theodore, Grandmaster Flash, and Jazzy Jay refined and Herc’s technique, and by the late 1970s, DJs were releasing 12-inch records where they would rap to the beat. Tracy Denean Sharpley-Whiting in “Pimps Up, Ho’s Down: Hip Hop’s Hold on Young Black Women” says that due to “technological innovations, consumer capitalism and media and entertainment mergers, hip-hop naturally expanded beyond its DJing, MCing, break dancing, and tagging origins.” In “Masculinity and the mic: confronting the uneven geography of hip-hop, Gender, Place & Culture,” Rashad Shabazz says that in the 1980s rap emerged as the culture’s most dominant element, superseding DJing and graffiti. As a result, hip-hop moved from simply being a tool of cultural and political expression to a mainstream, global, multimillion dollar business.

Much of the scholarship on hip-hop contends that space is a fundamental element of hip-hop-look no further than Mark Anthony Neal and Murray Forman’s “That’s the Joint!: The Hip-Hop Studies Reader” and Tricia Rose’s “Black Noise: Rap Music and Black Culture in Contemporary America” for affirmation. Rashad Shabazz says that it is this space that allowed young men and boys in hip-hop to use “to not only counter their spatial disempowerment, but also to exclude women from these same spaces (Shabazz 2014).” Thus, although women have been a part of hip hop as rappers, DJs, b-girls and graffiti artists since the culture’s beginnings in New York City, the majority of the origin stories about the founding of hip-hop music and culture name men as the providers and suppliers. That’s why it’s important that you know Cindy Campbell, DJ Kool Herc’s little sister, planned and promoted the very first hip-hop party, thrown in The Bronx on August 11, 1973.

Cindy had the vision to throw the party that is known today as the birthplace of hip-hop. In an interview with Rock The Bells, she talked about how the party came to be:

The whole thing about the Sedgwick Avenue party is, you want to go back to school with something nice, different, and fresh — and you're the only one that had it. Alexander’s was the department store. I put my money together. Then I thought, ‘How am I going to increase my money to turn it over, to make some more money? That's when I had the concept and the idea to do the Back to School Party. It wasn't a birthday party, it was back to school. You’ had to give it a good reason and a theme. I thought, ‘How am I going to promote this party? How am I going to make this happen?’ So we had the recreation room and it was $25 dollars to rent the room.

She charged 25 cents for girls, 50 cents for guys, and wrote the invites on index cards. When 9 p.m. on August 11, 1973 at 1520 Sedgwick Avenue came, a teenaged DJ Kool Herc would spin at the party that would change the course of hip-hop (or chart the course, for that matter). Their parents played the role of security guards, hanging in the lobby with other parents and monitoring the event while their kids enjoyed the party.

Cindy’s impact doesn’t end there. A party promoter and organizer, graffiti artist and b-girl, Cindy Campbell is a hip-hop pioneer and product of it through and through. She is also the founder of Hip-Hop Preserve Inc., a non-profit organization committed to preserving the roots of hip-hop. Over the years she’s also negotiated a movie role for her brother and helped coordinated his 2005 shoot with Vanity Fair.

The invitation to Cindy’s Back To School Jam, written on an index card

I love Cindy Campbell’s story because it’s a reminder of how women have been a part of hip-hop from the very beginning, literally. It’s also a reminder of how many hats we’ve worn and continue to wear. Shout out to Cindy Campbell for creating the space for hip-hop to flourish, and for a space like The Gumbo to exist.

On The Roots And Rhymes of Black Muslim Women In Hip-Hop

By Adama Juldeh Munu

“Can Muslim women be down with hip-hop?” is a question Anaya Murray asks in her 2008 paper of the same title. If you have ever heard of Muslim hip-hop artists Poetic Pilgrimage, Miss Undastood, Aint Afraid and Boshia Rae-Jean you might ask the same question, as these women are rarely mentioned in conversations on hip-hop. When you consider that Islam has been deemed the “iconic religion of hip-hop,” the absence of their names in larger conversations around the genre is worth examining. Moreover, there are many ways that Islam has shown up in hip-hop music: Lakim Shabazz’s “Black is Black” samples Malcolm X's fiery “The Black Revolution “speech, Lauryn Hill’s “Doo Wop” mentions ‘Suratul Mustaqeem’ (“straight path” in Arabic) from the Qur’an’s opening chapter Surah Fatiha and rapper Eve’s “Double R What” uses the Arabic translation for God, Allah. The connection is there, and despite the lack of mainstream discussions around Black Muslim women rappers, an understanding of their musical contributions is essential to understanding the larger canon of hip-hop.

An understanding of this connection is made possible thanks to research from historians like Sylviane A. Diouf, who suggests that the blues-which heavily influenced rock ‘n’ roll and hip-hop-was rooted in the musicianship of enslaved Sahelian Muslim musicians. They use string and wind instruments compared to enslaved non-Muslims who relied heavily on drumming and group singing which were banned by the mid 18th century in the US. And that the blues shares similar musical properties with the Islamic call to prayer for instance. Therefore, Black Muslim rap is a continuation of the relationship between African-American music and its West African Islamic roots.

Miss Undastood (Tavasha Shannon) was the first Muslim woman I had ever heard rap on an album. She identifies as an Afro-Latina conscious rapper who isn’t afraid to speak from her experience as a single parent, a survivor of domestic violence and as a proponent of women’s empowerment. I initially heard her on the song “Tala ‘al Badru Alayna,” a rendition of the traditional Arabic nasheed with British Muslim hip-hop pioneers Mecca2Medina that appears on their 2005 album Proud to be a Muslim. The album is a collection of rap songs that uses traditional African instruments, hip-hop sounds and dancehall beats and deals with a myriad of topics, similar to those Miss Undastood raps about such as racism, brotherhood, Black pride and the Prophet Muhammad.  These themes also appear in her own songs like “What you know about love” and “Black Superwoman.” When asked about her career as a rapper and the inclusion of certain topics in her music, she says:

When I first started, there weren't any Black Muslim female artists at all doing what I did. I was the first, and I was doing ‘Islamic hip-hop’ which was like Gospel rap. I spoke on gender and racial bias because as a Black woman what I was doing was being frowned upon while men, or Arab Muslims were enjoying music and art.

Black Muslim women’s participation in rap is in keeping with a concept within Islam known as “Al Amr wa Bil ma’ruf” or “enjoining the good,” which dictates that societal problems and issues should be called out and corrected by individuals and the community. That Black Muslim women choose to use this creative expression or art form to this end is a demonstration of how uniquely historical musical tradition and spiritual beliefs align uniquely for Black Muslim artists.

Sakinah and Zakiyyah Rahman of rap duo Aint Afraid build upon the same tradition as Miss Undastood, saying they aren’t afraid to speak to the “Jennah-ration” (Generation) and appeal to a new Muslim audience of Millenials and Generation-Z. Born in Baltimore, Maryland and raised in Metro Detroit, Michigan, this duo have been singing since the age of two. They are known for their online viral hits like “LBP” and “Rover and Benz,” and producing songs for Muslim and non-Muslim audiences:

We're twin sisters that have shared a genuine love for singing and spoken & visual art since we could speak. We decided on the name Aint Afraid because it was a very fitting phrase for who we are and what we wanted people to know about us before we even speak. We also hope that through our music and journey others find how they too "Aint Afraid.”

Aint Afraid (Facebook)

The music video for their song “We will Breathe” caught my eye. It was made in the wake of the deaths of George Floyd, Breonna Taylor and Ahmaud Arbery and has been watched on YouTube more than 50,000 times. In the song, they draw on the rich traditions of sayings mostly associated with Civil Rights activists like Malcolm X and Martin Luther King, and what’s described as the Black National Anthem “Lift Every Song,   a rallying cry for racial justice and resilience. Sakina and Zakiyyah both tell me:

 We have always been passionate about ourselves and others using the arts for good causes. Part of our mission is to spread good messages through our work as well as being vulnerable and real and life that people can relate to. For years we have mentored and worked alongside young people to advocate through poetry, storytelling, rap, etc.

This movement that Aint Afraid is involved in is being echoed by their Black Muslim women counterparts in countries like Senegal, who are increasingly taking up rap music to address problems within their society. And while it is still taboo for Muslim women who cover to take up music publicly, Senegalese women rappers are taking up the mic to have their voices heard, inspired by other women rappers elsewhere in Africa and beyond. For example, an all-women hip-hip collective of 70 Senegalese women rappers, singers, DJs and graffiti artists known as “Genji Hip-Hop'' developed out of a Whatsapp group created in 2017 with a mission to provide transformative change. A civil society organization, they hold workshops for women and put on concerts to address issues such as domestic violence and equality.  

Mina La Voilée (Facebook)

One of Genji hip-hop’s rising stars is Aminata Gaye, whose rap name Mina La Voilée is French for Mina the veiled one. On her song “Girl Power” she highlights the importance of women owning their lives and fighting against misogyny. She often uses the Wolof word “mun” to refer to women who allow men to dictate their lives; and touches on how women should always speak out collectively. She initially received backlash because being a “veiled women rapping” wasn’t seen as appropriate, but she says that’s not stopping her:

In this area, as in so many others, women are not well represented or at least are subject to discrimination, to some form of violence. It is up to us to bring about a change and I share the view that the empowerment of women leads to gender equality but also to the eradication of poverty.


However Black Muslim women rappers have not always been well received. In 2020, for example, Black Saudi Arabian rapper Ayasel Slay was heavily criticized and the subject of racist and sexist abuse online over her video for “Bint Mecca” (daughter of Mecca in Arabic). She was also threatened with arrest. As Dr Su’ad Abdul Khabeer states in her book “Muslim Cool: Race, Religion, and Hip-Hop In The United States,” Black Muslims are not always able to full participate and benefit from their cultures within the wider communities to which they belong because “the Black Muslim performing body is a tool that is appropriated for non-Black ends and through this…Black Muslim men (and women) are flattened into essential Black subjects.”

Despite this, Miss Undastood thinks the game has changed for Black Muslim women rappers compared to when she first started in the early 2000s:

Muslim women in rap still have a long way to go. Brace Yourself! More of my Black Muslim sisters are becoming more visible, appearing on BET and other platforms, and opening up/ performing with some of the legends. Representation matters so it's a good look for us. I thought when I made it to Netflix that I made it, but I came to the realization that it takes a lot to really get far in this ‘rap game.’ 

Black Muslim women’s voices within hip-hop have existed without much research being done on their contributions to the culture. This is in spite of the influence that Islam has had previously on earlier inceptions of rap music and the link between hip-hop and Black mainstream artists, both men and women. The rich tradition connecting Black Muslim women to the artform is clearly seen in common themes of social commentary, activism and women’s rights and identity.



A Conversation with KenTheMan

Photo Credit/Cameron Perry

There’s a lot to love about KenTheMan. For starters, the Houston native is cool as hell-the kind of cool that allowed for us to share laughs about which astrological signs to avoid dating within the first 10 minutes of the interview. She’s also charismatic, with a charm and talent that is bound to inspire anyone who crosses her path or follows her socials. And on her new EP What’s My Name, the rapper is both earnest and intentional, using her lyrics to shift from songs about self-love to the undeniable anthem that is “Rose Gold Stripper Pole” with ease.

KenTheMan has been writing since she was a kid, taking home a school prize for poetry in the third grade. She would continue writing as she got older, penning her 2019 hit “He Be Like” in the car while working as a food delivery driver. The following year she independently released her debut EP 4 Da 304's, a 10-track offering that she asserted was “strictly for the hoes.” The project built upon the legacies of Black women rappers before her who wrapped about their right to sexual pleasure and body autonomy, as well as hit No. 9 on the Apple hip-hop charts and generated more than three million streams within its first 24 hours. It was on from there. with co-sign from artists like Snoop Dogg and Cardi B and a feature on Spotify's renowned Rap Caviar playlist only further cementing that KenTheMan would be here to stay.

Her new EP What’s My Name was released last Friday (October 15) on Asylum Records, making it her first label release and what she describes as her “first listen to a bigger platform.” With that in mind, Ken says she was intentional about the project’s content and wanted to show how diverse she can be in her music: “I’m big on introductions and I felt like with [Asylum] I wanted to shut down any negativity so people can have open ears. I created it to show diversity [in my [lyrics] and give myself that fair opportunity.”

We hopped on Zoom with KenTheMan to talk about What’s My Name, grinding to achieve your dreams, self-care, and more.


by Nadirah Simmons

I saw your tweet about the horns in New York City and how it is very much hectic and very loud! How are you enjoying your time here?
I come here often so I already know what to expect but [people] are so angry here [laughs]! I’m from Texas and we’re known for Southern hospitality. 

Yes! How did Texas influence you and your artistry?
I’m not really a fast rapper…I’m more like a groovy [rapper]. I rap hard but it’s not too fast. If anything the pace of my sound would be Southern, Houston native.

Let’s get into this new EP. I love all of the songs, and what really got me is how you set the tone for the project with “Love Yourself.” Talk to me about to motivation behind this track.
I didn’t make this purposely, but it was an undeniable intro. I couldn’t see it fitting it in any other place [on the EP]. I wanted to shut down the conversation of bitches rapping a certain way. Because 4 da Hoes, 4 Da 304’s, the project I released last year was for the hoes, that’s why it’s named [that]. With this one I wanted to give a more cocky, arrogant, feel. I just feel like it was no better time than now to show the many sides of KenTheMan. 

Is this the Gemini in you because you said something about two sides and I saw you tweet about it right before we hopped on here! Are you into astrology?
No I just use it to pay attention to who I’m dating [laughs]! But I did just find out my moon and my ascendant! And I was not happy with what mine were because I feel like they are not me!

Whew, and you gotta watch that stuff because when you share that on the internet people try to clock you and read you. The astrology world [online] can be very interesting.
I don’t even have my birthday date on my Twitter. I don’t even post on my Instagram when it’s my actual birthday. I’m the most open/private person you’ll ever meet!

Is that a conscious decision on your part to be that open/private person? Because you’ll see that a lot in the industry, especially with Black women, that a certain level of fame kind of encourages them to pull back [on what they share online]. 
This era is so strange and people are so weird. They find the smallest things to try to stab you and hurt you for some reason…And it’s stuff that’s not real and not the truth. But  somehow it hurts…We don’t want to hear that in our happiness. 

Absolutely, and the internet is very much weird.
And it’s recent, I feel like it was never this negative!

Do you feel like what people say on their influences when you decide to put out music or what to rap about?
I feel like nobody influences my music. If anybody does, I just ask my supporters what they like. I listen to supporters because they’re the people who are buying my music, I don’t listen to strangers.

But you’re selling music to people, and if you ignore them how are you going to get paid? 

What was your creative process like for What’s My Name versus For Da 304’s?
I feel like it was the same. I feel like my creative process is me going into the studio knowing I wanted to create a project. I feel like people don’t know this about me, but I literally don’t create a lot of music. I hate that about myself, but when I get into project mode, that’s when I create the most music. I’m getting better at that because I want to, I don’t want to be jumbling my projects together when it’s time.

But it works for me. I’m the only artist who doesn’t have 50,000 stashed on their hard drive. If I’m making a song and that shit trash, I’m like “ugh, out of here. This shit trash.” With the process of creating EPs, I stay in [the studio] until I’m done.

Photo Credit/Cameron Perry

You used to DoorDash and Uber! Talk to me a little bit about trying to achieve your dreams and while also making sure you pay the bills?
I was just about to say that. A lot of people try to pursue music and quit their job. But how are you going to pay to create the music? How are you going to pay for your beats? How are you going to pay for studio time? How are you going to pay for your videos? How are you going to pay for your clothes, your makeup, and your hair?

I was a waitress before I did DoorDash and UberEats and I got fired from there because I spoke my mind too much [laughs]! That was the first job that I ever called and tried to kind of beg [to get back]. And I was like “fuck y’all I’m going to be famous anyway.” So I started DoorDashing and UberEatsing, and it benefitted me because I was able to write while I drove. 

When I first started rapping, every track that I wrote was written in the car, every time. I was back in my element of comfort and that’s when I wrote “He Be Like,” because I feel like I wrote the best music in the car.

I was in a rich ass neighborhood while I was dropping off food and I was like, “man what the fuck am I doing? I want these houses.” I want to be to rich. I got a child to feed. I got a family I want to be able to see the finer things. That’s what woke me up and I went on BeatStars, I heard that beat [for “He Be Like”], and it just stood out to me. 

How do you balance motherhood with your career as an entertainer?
Girl I be buying V Books on one phone, responding back to other stuff on the computer. It’s not as challenging for me as it may be for other people because I have a really big support system with my dad and my brother. [My child] is there right now with my dad and my brother.  My dad has been a supporter from day one.

Yes dad!
Yes girl he used to sell my CDs at work! He’s so proud of me girl I’m all over his Facebook.  So it’s easy for me to be a mother and a rapper because my dad believes in me and helps take off that extra [load].

Speaking of your support system, I know you were in school for psychology and you originally wanted to be a therapist! Do you still want to do that and what interested you in psychology?
I’ve always felt like I was so in tune with people’s emotions and thoughts. I felt like I was the best advice giver, I’m so positive, I know how to get people out of slumps so easily…But in my career it’s crazy because people say I make them feel better all the time. So I’m doing both of the things I want to do at the same time!

And I’m about to open up my advice column soon because I want to give out advice as a rapper too. The personal stuff too, like a rapper who gives advice. I want to give out that free therapy to my supporters.

Wow yes, I love that. What do you as your own form of self-care?
Laying in my bed watching TV girl! Fuck massages and facials and foot rubs, I like to watch Netflix and know I ain’t got shit to do. I love it. 

Listen to What’s My Name here. And stay tuned to The Gumbo this week for her answers to your #AskKenTheMan questions!

Shara McHayle On Working At PNB Nation, Entrepreneurship, And Knowing When To Rest

Photo by Kahdeem Prosper.

Photo by Kahdeem Prosper.

by Nadirah Simmons

When Shara McHayle hopped onto our Google Meet call, I knew we were going to have a great discussion. Our glasses matched, our manicures matched, and we began chatting about the weather, fashion, the green PNB Nation jacket and “Please No Bacon” shirt my dad had, and a bunch of other things that were not lined up on my list of questions. To be quite honest, it felt like I was catching up with a friend I hadn’t spoken to in a while. That’s not surprising though. While researching Ms. McHayle in preparation for the interview I came across quotes, photos, and interviews that spoke to her welcoming spirit and prioritization of community. And it’s been clear from the beginning of her career.

PNB Nation, the streetwear conceived of in 1987 by Roger "Brue" McHayle, James "Bluster" Alicea, Sung Choi, Isaac "West" Rubinstein, "Zulu" Williams, took the "Post No Bills" abbreviation-often seen on New York City buildings and construction sites forbidding the posting of advertisements or any type of signs-and flipped it into phrases like "Proud Nubian Brothers.” As one of the original streetwear brands, PNB Nation’s clothing featured bold imagery and politically conscious messaging. The clothing was a statement, literally. It was here that Shara McHayle planted her roots on the marketing team and rose in the ranks. It was the beginning of a journey.

I chatted with McHayle about her work at PNB Nation, how her Brooklyn upbringing influenced her love for Hip-Hop, fashion, and community, launching Hoop88Dreams, and more.


Talk to me a little bit about when you knew you wanted to work in the fashion industry.
I didn’t know until I was introduced to a t-shirt. A specific t-shirt. And the name of the t-shirt at the time was titled “Three Names,” and then it turned into “Hello My Name Is.” [On the shirt were the names of] three people of color killed by the New York City Police. It just struck a chord, and that was 1991. It was then that I knew I wanted to be involved in the brand PNB Nation and that I knew fashion would be the gateway to the conversation [and social commentary].

What I love in reading about your work as well as that of PNB Nation is that there is this prioritization of community and integrity. What were your early days there like?
My primarily responsibility was sales and marketing. And because the brand was so small and was founded by five graffiti artists, the design process, the merchandising process, the conversation around the direction of the collection, I was there. I was involved. I didn’t develop it, but I would have an opinion that they wanted. In terms of my responsibility, my job was to get that message out to the gatekeepers, editors, stylists, and trade magazines. And on the sales side, how are our people going to show up and access this brand and this message, and feel empowered?

How would you describe the relationship between Hip-Hop and fashion [in the 90s]?
The music 100% laid down the foundation. The music influenced the fashion. We were trying to dress those stories, we were trying to create-[actually], we weren’t even really trying! It’s just like, this is how we wear [this], this is how we do it. So we created with that.

And how would you describe it today?
There’s a lot of capitalism going on. A lot of money, it’s been proven. In the 90s we woke up white America, and they were like “Hold up, we losing some dollars here!”

[Laughs] Yes, losing some bread!
Yes! And that “hold up” had them jump into our business model, into our culture. They inserted themselves and started taking some equity in it…People who have no proximity to the culture and don’t tie it back, they’re telling the history through their eyes when they have no idea! They don’t look for the people because the ego is involved, and the money is so important…

April Walker says [this] all the time and it’s true.

I love April!
I love her too! [She says] they repackage our shit and sell it right back to us. And I’m like (smacks lips), this tastes the same. Not even asking, taking. And they have the resources. They have the budget. They have the power.

Whew. What advice would you give to someone who wants to create and build their own brand knowing there are people out here who might copy you, steal from you, and not credit you without a care in the world?
Don’t be fearful. The fear is going to stop everything. Then you can’t create because you’re so nervous! And having the idea in your head that someone is going to steal from you, it’s hard to start from that place…Pivot your thinking into the power of strength, place yourself in a position of power, execute in the creation, and strategize in the release. [And] stay in your lane. Stay authentic. Tell the story. Salute who you need to salute that has impacted you, who is also telling the story-maybe do a different platform. And find your community.

To that point on community, your father is Jamaican and your mother is Chinese, and you were raised in Brooklyn. How did your upbringing and multiethnic background shape the way you looked at the world and looked at fashion during this time?
I was a walking contradiction. I owe a lot to Hip-Hop culture because it grounded me. I felt like I belonged somewhere…It embraced me.

Shara McHayle during her PNB Nation days. Photo by Barron Clairborne.

Shara McHayle during her PNB Nation days. Photo by Barron Clairborne.

I want to switch gears a little bit. Behind you I see the painting of the bamboo earrings and you’ve got some on. Talk to me about creating Hoop88Dreams.
At my core I’m an entrepreneur. My husband [Pete Rock] is a hip-hop music producer and I had gotten behind him and supported his career post-PNB. We had a family, and that was a service of love. And we can talk about women and love and relationships and sitting down on your career and how that may not be a good idea, that’s just the reality.

That happened and I was like I don’t like doing this. I love the culture and there was a whole part of me that was missing, and I wanted to reengage that woman again to create space. I had a person who would service me with gold hoop earrings and he found his partner and moved to Paris! When I started looking and couldn’t find a resource, I was like “this is it! I’m going to do this!” So I turned to my daughter and asked her if she wanted to do this with me…She was down, and [co-founded it with me] and I wore her out [laughs].

How did you come up with the name, where did the 88 come from?
It’s my favorite year! MC Lyte, Biz, Big Daddy Kane, it goes on! Album after album after album after album. That’s the year you also have Boogie Down Productions and Juice Crew, it was so exciting. I get goosebumps thinking about it because I was teenage mom and that time was a coming of age.

And when you talk about my ethnic mix, the “8” is a lucky number.

Photo by Nicole Acosta.

Photo by Nicole Acosta.

Wow. I love that.
Hoop88Dreams is very much about seeing a void in the market and being able to tell the story of my influence in that void. I want to service women of color. And if white women want to buy in, they buy in. But I’m taking the approach of POLO and Timberland: I’m not marketing to you. I’m not speaking to you. But if you want honor this and get a piece of this, no problem. This is the story. Honor the story.

What are some of your proudest moments, both in and out of your career thus far?
For me, because I’m a teenage mom, that puts a whole different layer onto that. But, it was that I was able to raise my kids. Working with my daughter [on Hoop88Dreams], my oldest, and having that bond. My children are everything to me.

And career wise, because I was so young I was always in this space of “I gotta prove them wrong!” So add that to the layer of being a women of color, coming from a particular socioeconomic background, to being a teenage mom and saying: “I can create, don’t count me out!”

Listen, when I worked with Lauryn for The Miseducation of Lauryn Hill, that was a big deal to be contacted…She saw our work. And that same jacket that your dad had was featured in The Source Magazine, along with other pieces. The Miseducation collegiate jacket. We [also] made some iconic pieces that she wore for SNL and dressed the whole band and she paid for it.

[Also] being the only woman at PNB among five men and working really hard to be seen as a contributor, coming in as an intern, coming out first year as marketing director, [in the] second year taking the brand from $150,000 to $2.1 million as the marketing and sales director, and then being offered partnership by the founders. [Also], we were able to secure a licensing deal with Perry Ellis. They offered me a partnership, equal equity. That was a milestone. And the people knew.

All of those milestones are so amazing. I feel like a lot of time the milestones people my age are expected to desire have a lot to die with your first million or capitalism. The way you’ve spoken about community and activism, and before we got into the interview, about rest, it’s really inspiring.
As women of color, there are so many things we just don’t know and don’t talk about candidly because we have to be so strong all the time. Even in this conversation if you got out of this that you need to rest or refresh so you can be in your best fit…taking care of yourself and grounding yourself [is important].

Inspiration and Motivation: How The OMG Girlz Influenced My Style

OMG-Girlz-Split.jpg

by Nadia Simmons

Being a part of Gen-Z, I spend the majority of my screen time scrolling through TikTok. If you aren’t familiar with the social media platform let me explain it to you-after I’m done looking at you suspiciously because you’re lying, of course. Short clips that are no more than three minutes long are presented in rapid succession, introducing new catchphrases, spurring hit records, and sparking trends. One of these trends is the “POV” video, where content creators take viewers back to a specific time in their lives. I revel in them, because the app is dominated by my peers and I can relate to many of the videos under the trend. There is one particular group of videos, however, that have stood out to me the most: “POV: You’re a Black girl growing up in the 2010s”.

The 2010s were some of the best years I’ve had so far in my short life. I was making Rainbow Loom bracelets, sharing TBH (to be honest) posts on Instagram, and connecting with all of my friends on Kik. I also began to develop my own sense of style, music taste, and interests in this time. For me, finding myself did not happen without the influence of some role models. And who were the role models for me, you ask? Enter, the OMG Girlz.

A conglomerate of colorful hair, rapping and singing, and flamboyant outfits, they were IT for me. Beauty, Star, and Babydoll, as they were nicknamed, released “Gucci This (Gucci That)” and its accompanying music video in February 2012, and their follow up single “Where The Boys At?” four months later. 

My whole world changed. My sister, best friend, and I began to choreograph routines to their music, and I was on Tumblr and Polyvore (does anyone remember Polyvore?!) looking up outfits inspired by them religiously. All that 11 year old me wanted was colorful hair, tie dye leggings, a pink moto jacket, and a studded snapback. And my parents bought me each item because I begged for them. Whatever the OMG Girlz were doing I was too.

Their aesthetic was big, colorful, and unique. They were a reflection of their music: young, bright, and brash. As their sound matured, so did their style. Tutus were traded in for crop tops and their brightly colored hair was now dyed muted tones of pink, purple, and blue. Yet, they were consistent; the mature OMG Girlz were still the OMG Girlz. When the music video for “Baddie” came out, one can note their bedazzled bra tops and two finger rings. 

 
 
 
 
 

Everything about them was unapologetic and authentic. They looked like me. They celebrated Black girl friend groups, like the one I had. And they made music that was representative of both African American culture and the zeitgeist of the 2010s. As a preteen I didn’t understand how important representation like that was, but twenty year old me is thankful for the OMG Girlz. 

Now that the “Gucci This (Gucci That)” music video is almost ten years old, and we have moved on from the saturated pictures, wedge sneakers, and crackle nail polish of the “swag” era, I look back with some nostalgia for the OMG Girlz, who no longer release music together. They were fun, they were beautiful, they were unique! I must sincerely thank them for the confidence that I found in middle school, which was one of the most awkward times of my life. They inspired me to wear whatever outfit I was feeling, to style my hair how I wanted, and to even do well in school.  I think every young Black girl needs to see someone who represents them, inspires them, and motivates them. In the OMG Girlz, I found three.